Stripping Down


I have been hesitant on whether or not I was going to write this, and if I did; was I going to post it. When I initially decided I wanted to do my own site, I had high expectations, not only for myself but for the response I expected to receive. In the past, I contributed to other blogs and always felt my voice was lost within their content, so I decided to do my own. In the realm of the internet and social media, blogging is nothing new, but what is new and [needed] are unique voices. Having worked in fashion for almost 10 years now, it was clear that my site would be geared towards [menswear] fashion and I would use my voice not only as an insider but as a voice of inspiration through fashion and style. 

Launching my site one year ago today (on my birthday), has taught me so much not only about myself [creatively], but about image branding and brand building. Before all else, I learned it's much harder than it looks, but anything worth having is worth fighting for; right? When I initial started I had a clear focus of what direction I wanted to take and it was simple; to convey what it meant to live your life in style. Admittedly being too consumed with the fluff of gaining viewers, readers, followers and all the other nonsense, I lost that direction and lost my own sense of inspiration. Because of that I lost interest, more so became frustrated - frustrated with the work and the idea of creating content. I began creating content I thought would grab attention; instead of content that was real and from the heart. 

Related: Saying Good-Bye to Brooklyn 

Anything that I do and attach my name to has to have meaning and a bigger picture. Some may say (and think), "it's just a blog, it's not that serious", but for me it's a way to create without any limitations but my own. Always having the constraints of corporate [America], I haven't had many opportunities to fully expression myself and do [creative] work that I've truly connected with and loved. Don't get me wrong, I've enjoyed all the opportunities I've been blessed with, but we all know the grind of office life and the nonsense we have to deal with. Creating this site was me creating a new lifestyle and a new path for my career, but once that inspiration within was lost; it began to feel like work. 

So what now? Over the last few weeks, I've stepped away from posting as much as I have in the past; simply to regain the drive I needed to continue. During this time, I allowed myself the space to understand what I wanted to do and how I wanted to truly convey my message. We all have a voice and if we choose to use that voice, we have a responsibility to use it in a way that is not only useful to ourselves, but to others. Sharing some of this was not easy for me; I'm an extremely private person and firmly believe in living [my] life off social media and blogs, but if I can share some of my private thoughts and experiences to help someone think differently or help push them forward, I intend to. 

In the next few weeks to months, you will see a slightly new direction in the overall [samcperry] brand and content. I will [try] to post more OOTD images, but with creative direction and imagery. I am also in the process of transitioning to a healthier lifestyle of eating which will be documented; along with new interviews for my 'Style Evolution' series. I thank each and every one of you for being with me in my first year and am excited to continue my growth both personally and professional. Continue to Live Your Life in Style and always Be Inspired. - SCP